Ayurveda, health tourism summits on Oct 26 & 27
19-Oct-23 04:43:01

Kochi: CII Kerala will organize the Fifth Global Ayurveda summit and Tenth Kerala health tourism summit at the Adlux International Convention Centre in Angamaly on October 26 and 27. The events aim to position Kerala as the most preferred destination for medical value tourism. The initiatives of CII are supported by the ministry of Ayush and the state government. TNN

Tourism as growth engine

Tamil Nadu aims to attract investments of INR 20,000 crore in tourism over the next five years. The state's first tourism policy declared tourism as an industry to facilitate investments. The government needs to focus on initiatives such as marketing tourism offerings, collaborating with tour operators, and developing infrastructure. Medical and wellness tourism is expected to grow, with Tamil Nadu already having a 40% share in India's medical tourism revenue. Promoting made-in-Tamil Nadu products and creating an investor-friendly environment are also emphasized. The state aims to strengthen public-private partnerships for tourism development.

Tamil Nadu aims to attract 20,000 crore of investment in tourism over the next five years. The state's first tourism policy declares tourism as an industry, making it easier for investments to flow in. The government needs to focus on initiatives such as marketing, infrastructure development, and attracting national and international tour operators. Key sectors to target for investment include coastal, culture, medical and wellness, religious, and MICE tourism. Tamil Nadu already has a significant share in medical tourism, with revenue projected to reach $13 billion by 2026. The state should also focus on promoting local products and ensuring clean infrastructure and safety. The tourism policy aims to create an investor-friendly environment and strengthen public-private partnerships.

SOURCE & CREDIT: TIMES OF INDIA