Ayurveda on the Global Stage: How Science and Innovation Are Powering Its Next Leap
26-May-25 06:08:49
Ayurveda is evolving into a globally recognized, science-backed wellness solution, powered by modern validation techniques and digital innovation.
Today’s health-conscious consumers are no longer just looking for treatments—they’re seeking sustainable, preventive solutions that support long-term well-being. In this evolving landscape, Ayurveda has emerged as a powerful ally. Rooted in balance, immunity, and holistic wellness, this ancient science is increasingly aligning with modern demands through evidence-based research and innovation.
Dr. Hariprasad V.R, Senior Research Scientist, Discovery Sciences Group, Himalaya Wellness Company, says, “At Himalaya Wellness Company, our approach is grounded in the seamless integration of traditional Ayurvedic wisdom with cutting-edge scientific validation. This synergy is not only advancing credibility but also fueling the global resurgence of Ayurveda. Market projections reflect this momentum—Ayurveda is expected to reach a market size of USD 26.26 billion by 2032, growing at a CAGR of 15.10%."
To strengthen scientific legitimacy, “we rely on advanced technologies such as Liquid Chromatography-Mass Spectrometry (LCMS). This method enables precise identification of bioactive compounds in complex herbal formulations, ensuring accuracy, safety, and efficacy. Similarly, Thin Layer Chromatography (TLC) fingerprinting plays a vital role in authenticating herbal ingredients and maintaining quality standards throughout product development," adds Dr Hariprasad V.R.
Source & Credit: News18, India