Changing Demographics: The New Age of Ayurveda Enthusiasts
05-Nov-24 10:12:03
As more young people and global visitors immerse themselves in Ayurveda, they are discovering that this timeless tradition is not just about treatment but a way of living
The age-old practice of Ayurveda is experiencing a resurgence, particularly among younger, health-conscious demographics globally. Once predominantly embraced by older generations or those from South Asia, Ayurveda now attracts a diverse group of wellness seekers. Millennials and Gen Z are increasingly drawn to its holistic approach, valuing natural remedies, preventive care, and mind-body balance in response to the stresses of modern life. Social media, influencers, and an overall wellness trend have boosted Ayurveda’s popularity, making ancient practices like herbal supplements, yoga, and meditation mainstream. This shift signals a dynamic future for Ayurveda, as it adapts to new generations seeking health-conscious lifestyles.
In the evolving landscape of wellness, a fascinating shift has been unfolding at Kairali Ayurvedic Group, at their flagship Ayurvedic Healing Village in Palakkad, Kerala, and across global centers. Where Ayurveda once held a special appeal to a predominantly mature audience, the practice is now drawing in a significantly younger crowd. These new-age enthusiasts, comprising individuals in their 20s and 30s, are reshaping the perception of Ayurveda as they actively seek natural, preventive, and holistic health solutions to counterbalance their urban, digitally-saturated lifestyles.
SOURCE & CREDIT: NEWS 18.COM