D2C Ayurveda brand Kapiva elevates COO and CRO as co-founders
01-Sep-23 06:26:58

In their new roles, Shantanu will be focusing on developing the brand as a strategic asset and curating science-backed products while Anuj will be responsible for integrating technology to ensure smooth delivery of holistic health outcomes.

New Delhi: D2C ayurveda brand Kapiva has elevated Shantanu, chief operating officer (COO) and Anuj Sharma, chief revenue officer (CRO) as its co-founders, the company said in a press release on Thursday.

In their new roles, Shantanu will be focusing on developing the brand as a strategic asset and curating science-backed products while Anuj will be responsible for integrating technology to ensure smooth delivery of holistic health outcomes.

Shantanu brings extensive experience in marketing and e-commerce from companies including Uniqlo and P&G across India, Southeast Asia, and China while Anuj, an experienced growth leader, has worked with brands such as Myntra and Disney+ Hotstar.

“Shantanu and Anuj have contributed enormously to Kapiva’s journey in the past 2 years. Their expertise and experience have shaped the brand’s growth trajectory quadrupling the brand’s sales in the last 2 years," commented Ameve Sharma, co-founder, Kapiva.

Kapiva was founded in 2016 by Ameve and Shrey Badhani. In 2021, Bollywood actress Malaika Arora joined hands with the brand as an investor and brand ambassador.

According to industry reports, the Ayurveda market is projected to experience a growth of USD 6.81 billion between 2021 and 2026, with a growth rate of 15.32 per cent CAGR.

SOURCE & CREDIT: ECONOMIC TIME