Govt to ask wellness, health influencers to display qualification
31-Aug-25 05:52:40

The Indian government is introducing stricter rules for wellness and health influencers to ensure consumer safety. According to the Department of Consumer Affairs, influencers promoting products, diets, or medicines must now disclose their professional qualifications in a visible manner for the public to see and read.

This regulation comes after earlier guidelines that required all influencers and celebrities to disclose their relationship with brands, including financial or material benefits from endorsements.

Rohit Kumar Singh, Secretary of the Department of Consumer Affairs, explained: “If you are saying this food is good or bad, that this medicine is good, you must be qualified and disclose that you are qualified to say that. Otherwise, it can be majorly misleading.”

The move reflects the rapid growth of India’s nutraceuticals market, projected to be worth $18 billion by 2025, with 65% made up of dietary supplements. Since influencer marketing plays a direct role in shaping health choices, the government wants to ensure consumers are not misled.

This step marks a new chapter in India’s digital health and wellness ecosystem, where transparency, credibility, and consumer trust will now be at the center of influencer promotions.