Instagram is obsessing over gond katira, an ayurvedic gum India has known for ages

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Instagram is obsessing over gond katira, an ayurvedic gum India has known for ages
12-Jul-24 04:55:03

Have you also been seeing a lot of videos about 'Gond Katira' and its numerous health benefits on social media? While the Internet is obsessing over it now, India has known about this edible gum for years.

In Short

  • Gond katira, also called tragacanth gum, has taken over Instagram
  • This edible gum is considered superb for summer
  • Experts agree it has several health benefits

If you grew up in North India, you would remember gulping down glasses of shikanji or milkshakes with gond katira added to them during summer. You can even probably remember your grandmother telling you that it is healthy and keeps you cool.

Summer of 2024 is all about gond katira (also called tragacanth gum) - at least on Instagram. The social media platform is suddenly loaded with Reels about this ‘summer superfood’ with influencers swearing by its long list of health benefits. Some videos suggest consuming it can give glowing skin, others say it helps relieve joint pain. Many promoted it as a solution for constipation.

SOURCE & CREDIT: INDIA TODAY