Kama Ayurveda launches industry-first AI-powered Ayurveda dosha consultation
26-Sep-24 05:13:55

Bringing Ayurvedic beauty to the modern consumer, Kama Ayurveda has partnered with AR and AI technology provider, Holition Beauty, to create an AI-powered Ayurvedic dosha consultation using 'groundbreaking' facial scanning technology. These consultations examine both the mind and body, all from your smartphone.

Founded by Vivek Sahni in 2002, Kama Ayurveda is an authentic Ayurvedic brand providing traditional and holistic treatments for beauty and wellness. Its products are made from pure, natural and organic ingredients. In 2022, the brand was acquired by Puig to help support Kama Ayurveda's expansion into global markets, as well as offering expertise in brand building, technology skincare and perfumery.

Last November, the brand opened its first-ever standalone store in London at 207 Westbourne Grove, Notting Hill. After opening the doors to the now successful two-story Kama Ayurveda store, the brand is refocusing back on its online offering.

Kama Ayurveda is unveiling its new online Ayurvedic consultation, which uses AI for the ultimate personal diagnosis from the comfort of your own home. In the same way an Ayurvedic doctor would visually assess the patient, the online tool uses cutting-edge facial scanning technology to assess the user’s face shape, nose shape, the space between the eyes and skin type.

According to Ayurveda, the dosha is an individual’s unique mind-body type. Combined with a written questionnaire, this information is then used to determine the individual’s dominant dosha: Vata, Pitta or Kapha. From a skincare perspective, the facial software can also assess skin concerns such as pigmentation, acne, fine lines, and dark spots to make the most accurate product recommendations.

But the service doesn't stop there. By addressing both external and internal factors, the consultation provides users with a holistic view of their health with personalised beauty, dietary, movement and wider well-being recommendations.

Dr. Vijay Murthy, Kama Ayurveda’s Global Scientific Advisor, said: "The harmonious integration of Ayurvedic wisdom with modern innovation is a significant advancement in holistic skincare solutions, highlighting the interconnectedness of mind, body and skin. Kama Ayurveda’s collaboration with Holition Beauty introduces a comprehensive approach to skincare diagnosis by seamlessly merging Ayurvedic principles with advanced technology, providing personalised recommendations that follow the principles of Ayurveda and its understanding of individualised wellness."

SOURCE & CREDIT: THE INDUSTRY BEAUTY